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This web site socamortgage.com had the following in the homepage, "Get an Accurate Rate Quote In Seconds." Our analyzers noticed that the webpage stated " Without Giving Your Personal Information." The Website also said " Because we will give you the best rate! Is a free service that keeps you informed of interest rates. Click the link and fill in the fields. RateWatch emails will keep you on top of changing mortgage rates. Shopping for a mortgage to purchase. With rates at historic lows, now is the time to refinance. See points by using banner on the left." The website's header had southern california mortgage as the most important optimized keyword. It is followed by home loan, mortgage loan, and first time home buyer which isn't as ranked as highly as southern california mortgage. The next words socamortgage.com used was fha. current mortgage rates was included but could not be seen by search crawlers.